What Happened
UNC coach Bill Belichick and partner Jordon Hudson filed four trademarks—famous Patriots phrases with “(Bill’s Version)”—for use on clothing, media, and streaming.
Why Denied
The USPTO rejected them, citing “likelihood of confusion” since the New England Patriots already own similar marks.
Context
The Patriots registered the originals between 2009–2017. The refusal highlights ongoing tension between Belichick and his former team. Belichick’s company has three months to appeal.
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